Kickstarter Launch To Market

About the Company

Learnplay is a children’s educational toy brand that launched via a successful Kickstarter campaign before scaling into national and international retail.

Role: Media Buyer & Strategist - Paid Social, Email Marketing, Community Building, Web, Product Content Creative Direction

Project Brief

Following a successful Kickstarter launch, Learnplay faced its next major challenge: turning initial crowdfunding momentum into a sustainable, scalable business. The goal was to identify and develop new sales channels and create strategies to expand the brand’s reach beyond Kickstarter.

Solution

Paid Acquisition & Sales
I led a performance marketing efforts that drove millions of dollars in sales.

Community Building
I built and grew LearnPlay’s social accounts from the ground up to a combined 52k followers, cultivating organic sharing that led customers to create and share their own product content generating millions of views.

Email & Web Infrastructure
I built the web and email marketing infrastructure from scratch, with a high customer return rate reflecting strong loyalty and repeat purchases.

Retail Expansion
The brand’s growing traction attracted inbound interest from major retailers, and I helped secure placement with Target, Walmart, New York Museum and other retailers across the US, Canada, and Russia.

Result

High Retention Rate
Built an email marketing channel from the ground up, with a high customer return rate of 42% .

52K Community & Millions of Views
Grew social accounts from ground up to 52k combined followers, cultivating organic customer content that generated millions of views.

Major Retail Placement
Secured distribution with Target, Walmart, and other retailers across the US, Canada, and Russia.

Led marketing through the company's acquisition in 2021, with my role concluding at the point of sale.